Lead Generation Tip 2 – B2B: View the Trends First
Make sure you View the Trends before you decide your B2B Marketing Strategy.
With so many channels to choose from, it’s important to look at the trends, before you settle on you chosen B2B Marketing Strategy. A recent post by Christopher Ryan originally published on greatb2bmarketing.com included the infographic below showing you the relative merits and costs of many of these channels. Which is better for your business, Email Marketing or Pay Per Click?