Category Archives for Online Prospect Conversion

Lead Generation Tracking AdWords Clickers Offline

 Wow! According to Google we can now track people who click on AdWords advertisements, then go offline, then make purchase….well almost! Isn’t this what marketers have been waiting for? With so many people starting their buying cycle by searching online being able to determine whether they converted into a sale is so important! However, whilst […]

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A Simple Lead Generation Process for Small Business Owners

In a recent Press Release, from Main Street ROI, they introduced a simple 3-Step Lead Generation formula for Small Businesses. The steps are so obvious when you see them but how many businesses are really doing these 3 steps? Step 1. Get Traffic Step 2. Create a Lead Magnet Step 3. Follow Up If you […]

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