How much is spent in the UK on internet advertising?

A recent article published on the Ofcom website shows just how much is now spent on Internet Advertising. Nearly 30% of advertising spend in the UK is on internet advertising A major trend in advertising markets in recent years has been the growth of spend on the internet (Figure 5.8). In 2005, internet spend accounted […]

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Lead Generation Tip 2 – B2B: View the Trends First

Make sure you View the Trends before you decide your B2B Marketing Strategy. With so many channels to choose from, it’s important to look at the trends, before you settle on you chosen B2B Marketing Strategy. A recent post by Christopher Ryan originally published on greatb2bmarketing.com included the infographic below showing you the relative merits […]

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What’s new in AdWords?

Learn About Ad Rank Changes and Detailed Quality Score Information with Fred Vallaeys Our thanks to Brad Geddes and Certified Knowledge for publishing this great insight into the murky world of AdWords Quality Score from Fred Vallaeys. If you want to learn more about the revised way that Google now calculates Quality Score then this […]

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Lead Generation Services – The 3 Fundamental Parts

What are the fundamental steps you need to establish to make your sales prospects want to “Contact Us”? Well essentially there are three steps, as outlined in a recent post by Frances Pratt on The Australian Businesswomen’s Network Blog.  Generate More Sales Leads This is kind of obvious really bur clearly the more leads you […]

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Online B2B Lead Generation with AdWords will be more difficult if you make these mistakes

Using Google AdWords for Online B2B Lead Generation…. has proved itself as a cost-effective technique over recent years. However in our opinion AdWords is getting ever more complex and certainly there are more companies competing for attention.So is using AdWords for B2B Lead Generation getting more difficult? A recent post, by Eric Wittlake in the […]

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