Category Archives for AdWords

How much is spent in the UK on internet advertising?

A recent article published on the Ofcom website shows just how much is now spent on Internet Advertising. Nearly 30% of advertising spend in the UK is on internet advertising A major trend in advertising markets in recent years has been the growth of spend on the internet (Figure 5.8). In 2005, internet spend accounted […]

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What’s new in AdWords?

Learn About Ad Rank Changes and Detailed Quality Score Information with Fred Vallaeys Our thanks to Brad Geddes and Certified Knowledge for publishing this great insight into the murky world of AdWords Quality Score from Fred Vallaeys. If you want to learn more about the revised way that Google now calculates Quality Score then this […]

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Lead Generation Companies – Who Does What?

Since most research these day starts with an Internet search on Google we thought we would save you some time. If you wanted to find Lead Generation Companies for your business you may well start out this way. So what does a typical Google Search in the UK produce? Well you can see the results […]

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Twitter – Is This the Future of Email Lead Generation? Update

Those of you who read our recent post Twitter – Is This the Future of Email Lead Generation? may be interested to learn that Twitter has now released their Lead Generation Cards to all advertisers. Why should this interest you? Well according to a recent post on the Twitter Blog “By utilizing Lead Generation Cards, […]

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Twitter – Is This the Future of Email Lead Generation?

The eagle-eyed amongst you will  remember our previous post Adwords is this the future of email lead generation ? Well it seems that not to be outdone Twitter has other ideas.  On Twitter’s Blog Mitali Patnalk explains how they, responding to marketers requests, have introduced a new service called Twitter Cards. These Twitter Cards provide […]

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Lead Generation Tracking AdWords Clickers Offline

 Wow! According to Google we can now track people who click on AdWords advertisements, then go offline, then make purchase….well almost! Isn’t this what marketers have been waiting for? With so many people starting their buying cycle by searching online being able to determine whether they converted into a sale is so important! However, whilst […]

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