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Archive for the ‘Lead Nurturing’ Category

Lead Generation Tracking AdWords Clickers Offline

 Wow! According to Google we can now track people who click on AdWords advertisements, then go offline, then make purchase….well almost! Isn’t this what marketers have been waiting for? With so many people starting their buying cycle by searching online being able to determine whether they converted into a sale is so important! However, whilst […]


How Much Does It Cost To Generate Leads?

Well that’s a question we would all like the answer to but it’s a bit like “how long is a piece of string”? Nevertheless in a recent report from B2B Marketing they managed to get some answers which you can read below. Obviously it depends on many factors, including the value of what you are […]


How to Use Content Marketing for Lead Generation

Based on the much publicised notion of “Content is King,” so far as Search Engine visibility is concerned anyway, we were wondering if there were any case studies that existed. In particular we wondered whether anyone had some history of how Content Marketing could be used for Lead Generation and what results to expect. Luckily […]


6 Best Practices for Lead Generation – Part 3

Part 3 – We conclude the 6 best practices for Lead Generation from an original blog post byby Dawn Papandrea, NewsCred Contributor – 5. When should the sales team take over? Lead routing is an important part of the equation, which is why many companies simply use trial and error to figure out what works […]


7 Top Online Sales Lead Generation Tips

Every so often when we are looking for Sales Lead industry news and techniques we come across articles which remind us of the basics. None more so than a post, a while back, from Blue Riot Labs In this we are reminded of 7 simple steps that are required for effective Online Sales Leads generation. […]


Top Seven tips for successful lead follow-up

In an ideal world whenever you got a sales lead they would be ready to buy at the same time! However we all know that is not the case otherwise we would we would always follow-up straightaway. So whilst someone in the marketing department has sweated blood to produce a high quality lead, to the […]


Practical Lead Generation Tips

Sometimes we need to go back to basics to remember what it is we should be doing. This is true for Lead Generation. Our daily lives are so hectic these days, being constantly bombarded with information that we often forget to do the basics before we have moved on to the next task. We came […]


A Simple Lead Generation Process for Small Business Owners

In a recent Press Release, from Main Street ROI, they introduced a simple 3-Step Lead Generation formula for Small Businesses. The steps are so obvious when you see them but how many businesses are really doing these 3 steps? Step 1. Get Traffic Step 2. Create a Lead Magnet Step 3. Follow Up If you […]


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