Category Archives for Conversion Tracking

Lead Generation Companies – Who Does What?

Since most research these day starts with an Internet search on Google we thought we would save you some time. If you wanted to find Lead Generation Companies for your business you may well start out this way. So what does a typical Google Search in the UK produce? Well you can see the results […]

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Websites are the best online channel for Lead Generation

So it seems despite all the noise surrounding Social Media that corporate websites still produce more B2B leads than any other online channel. However most website owners are still not using their websites to best effect, at least when it comes to Lead Generation. Well these are the findings of a survey produced a while […]

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Lead Generation Tracking AdWords Clickers Offline

 Wow! According to Google we can now track people who click on AdWords advertisements, then go offline, then make purchase….well almost! Isn’t this what marketers have been waiting for? With so many people starting their buying cycle by searching online being able to determine whether they converted into a sale is so important! However, whilst […]

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