Well that’s a question we would all like the answer to but it’s a bit like “how long is a piece of string”? Nevertheless in a recent report from B2B Marketing they managed to get some answers which you can read below. Obviously it depends on many factors, including the value of what you are selling. However this report gives us a benchmark against which to compare our own costs. One of the benefits of Online Lead Generation is that is is easy to quantify the Lead Generation Costs, which can be more of a challenge with offline Lead Generation methods.
Lead Generation and Nurturing: Benchmarking Report – The top stats from the report are available to download as an infographic.
The Lead Generation and Nurturing Benchmarking Report provides a robust overview of trends, attitudes and spending patterns for B2B brands, helping marketers to benchmark their activity against industry standards to help them create successful lead generation strategies. This guide was produced in association with Circle Research and sponsor The Newbury Group.
B2B lead generation and nurturing still remains one of the hottest topics in B2B marketing – the process of cultivating leads, creating demand generation and lead conversion is one of the most effective ways to align marketing with sales, improve marketing efficiency through marketing automation and, ultimately, generate revenue. But what does best practice look like, and what kind of targets should you be aiming for?
This benchmarking guide provides a clear picture of B2B marketers’ attitudes to lead generation marketing and nurturing activities, various tools and techniques used to achieve their marketing objectives, as well as results. The data from the report is based on 291 interviews with B2B client-side marketers conducted in April 2012. This research looks at key areas such as importance of lead activities, targeting techniques, budget allocation, measurement and ROI, quality versus quantity of leads, technology and service providers.
So now you have an idea of what it costs others to generate Sales Leads.
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