Here’s a very pertinent comment we found from Joe Langdon, posted in Internet Marketing Book
“Looking to improve upon your current online lead generation results? If you answered yes this is right where you need to be. Generate better leads for your business by following these three tips.
First remember the importance of clarity. What this means is that you need to give prospects a clear idea of your sites content by having organized clear organization of content. The aim here is to create a site that is easy to navigate to avoid confusion and create leads out of prospects. Make the information you brought them in for easy to find. The more clear you make it for them the better it will be to your lead generation program. Make lead capture forms short and to the point. Prospects aren’t interested in filling out long submission forms. Make it fast and easy at first and follow up later for more information after all your goal here is lead generation and conversion increases.
Last but not the least; realize the value of testing.
If the leads you’re getting do not seem to be consistent, it’s time to make small changes to see if they’ll do the trick. Testing is a system for gauging results that is a fact of life in this line of business. The process of testing is designed to make it easier for you to understand areas where improvements can be made. If you’re interested in continued improvement for your business, it is a good idea to be constantly testing.
Finally being able to get high quality leads is about precision. This will only occur when you know what you have to do. Consistent testing and tracking must be done in order for your lead generation to go the right way. Your landing page will become perfect overtime as you invest your time in making it better. Do not forget the feedback from your prospects. When you get your lead generation program going very well, you will be able to do it again in your other businesses and get the same type of results. So, do what you have learned and see the money pile up.”