Lead Generation Companies – Who Does What?

AdWords, B2B, Branding, Cold Calling, Contact Information, Content Marketing, Conversion Tracking, CRM, Direct Mail, EMail Marketing, Event Marketing, Lead Generation, Lead Generation Companies, Live Chat, Online Lead Generation, Pay Per Click, Pay Per Lead, Sales Leads, SEO, Social Media, Telemarketing

Since most research these day starts with an Internet search on Google we thought we would save you some time. If you wanted to find Lead Generation Companies for your business you may well start out this way.

Google UK Search for Lead Generation Companies

Click Image To Enlarge

So what does a typical Google Search in the UK produce?

Well you can see the results by clicking on the image to the right.

But what do we find when we look deeper into the Lead Generation Companies appearing on this page?

  • Overall there are 21 results shown.
  • 10 Companies appear as a result of their Organic Listings
  • 11 Companies are shown by virtue of Google AdWords advertising.

By looking at their online descriptions, let’s look at these in more detail:-

  • 5 Companies make reference to Telemarketing.
  • 3 Make reference to Online Lead Generation methods.
  • 4 Mention B2B Marketing.
  • 2 are Blog Posts or Information Directories
  • 7 Talk about Lead Generation Services
  • 1 promotes Appointment Setting.
  • 1 Introduces Brand Awareness Campaigns.
  • 2 Highlight Sector Experience
  • 1 Reminds us of CRM
  • 1 Mention Qualified
  • 4 Promote their Experience
  • 2 Include Effectiveness
  • 1 R.O.I. gets a mention.

So if this is what the advertisers and content providers think is what is important to you then maybe you agree. Perhaps these items should be on your “shopping list” when searching for a Lead Generation Company.

So let’s delve a little deeper into what the top 3 Organic listings offer.

Top 3 Organic Listings

  1. Wikipedia – Well if you don’t know what is meant by Lead Generation Companies then this is where to start.
  2. Top Ten Reviews – This is where it starts to get interesting, for here you will find not only a comparison of various Lead Generation providers but also a review of their performance, what sort of Tracking, Reporting and Support they offer and specifically what Lead Generation they do:-
    • Social Media
    • SEO
    • Social Media
    • Local Optimization
    • Blogging
    • Web Pages
    • Paid Search
    • Multimedia
    • Email Marketing
    • Live Chat
    • Event Promotion
    • Direct Mail
    • White Papers
    • Press Releases
    • Brochures
    • Ebooks
    • Newsletters
    • Telemarketing
    • B2B Appointment Setting

    Tracking

    • Lead Verification
    • Lead Scoring
    • Automated Emails
    • Telephone Contact
    • Segmentation
    • List Management

    Reporting

    • CRM Integration
    • Personal Account Manager
    • Real Time Reporting
    • Web Portal

    Help & Support

    • Phone
    • Email
    • Chat
    • FAQs

    Having seen the range of Lead Generation Services available you might just want to amend your shopping list.

  3. Creative Contact – The first actual provider listed. They offer a range of services, with different industry expertise, delivering dedicated programmes via multi-channel marketing solutions.

Summary

So there you have it, a list of what should be on your shopping list when searching for UK Lead Generation Companies and an insight in to who does what.

If you would like help with Lead Generation then Contact Us.